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商品編號： UV7259 出版日期： 2017/01/11 作者姓名： Schill, Michael J.;Craddock, Jenny 商品類別： Finance 商品規格： 20p 再版日期： 2017/04/14 地域： 產業： 個案年度： -
商品敘述：
This case examines the October 2015 initial public offering pricing decision for legendary Italian sports car company Ferrari by Fiat Chrysler management. Students are invited to model the value of Ferrari in light of Ferrari CEO Sergio Marchionne''s interest in expanding production despite the company''s long standing tradition of severely limiting production strategy to maintain an exclusive brand image. The case is designed to showcase corporate valuation using discounted cash flow and peer-company market multiples for a company that exists in two sectors: automotive and luxury goods.
涵蓋領域：
Firm value;Valuation;Cash flow;IPO
相關資料：
Case Teaching Note, (UV7260), 12p, by Michael J. Schill;Spreadsheet Supplement, (UV7261), 0p, by Michael J. Schill;Spreadsheet Supplement, (UV7262), 0p, by Michael J. Schill
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